Dominos leverages chatbot technology to provide a frictionless order process. Also acting as l a PR initiative to improve their brand awareness, Dominos built a chatbot on Facebook Messenger. With the bot, they are enabling customers to order pizza from any location. The customers can also personalize their orders from the bot, such as telling it if they want any extra toppings or specific kinds of crust. We have seen companies that focus on their users’ important needs, set realistic targets and pay attention to usability build successful bots. You…
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